Dr. Indrani Sengupta discusses Entering the Fashion Arena: Starting Your Fashion Business in more detail. The fashion industry attracts with its creative energy and potential to leave a unique mark. Yet venturing into this dynamic world requires a blend of passion, strategic planning and market knowledge.

First, perfect your niche. Identify a specific gap in the market, whether it's sustainable materials, gender-neutral clothing, or activewear for a particular demographic. Understanding the needs and preferences of your target audience is essential.

Next, create a compelling brand identity. A strong brand goes beyond a simple logo; it embodies your values, your design philosophy and the emotional connection you want to establish with your customers.

Building a solid business foundation is crucial. Develop a comprehensive business plan outlining your financial projections, marketing strategy and operational structure. Research legalities, permits and potential funding sources.

Embrace the digital landscape. Use social media platforms like Instagram and TikTok to showcase your designs and connect with potential customers. Explore e-commerce options to reach a wider audience and streamline sales.

Remember, the fashion industry thrives on innovation. Stay informed about emerging trends, sustainable practices and technological advances in clothing production.

Building a successful fashion business requires dedication, perseverance and the ability to adapt. By focusing on your niche, building a strong brand, and leveraging the power of digital tools, you can navigate the exciting but competitive world of fashion. #fashion #brand #budget

For portfolio development, personal mentoring on design process and branding. Contact: [email protected]
Website: gauravmandal.com

PLAYLISTS
FASHION DESIGN PROCESS:
https://www.youtube.com/playlist?listPLUnJwS5Vzzx5MzZ3nJ6Ebm3yzfYmv4QDp

FASHION ILLUSTRATION:
https://www.youtube.com/playlist?listPLUnJwS5Vzzx7-7jKZT61GEoiaLeNQjpHJ

FASHION BRANDS:
https://www.youtube.com/playlist?listPLUnJwS5Vzzx40gDHl-tMRqvVZqKqt2Wch

RESUME :
https://www.youtube.com/playlist?listPLUnJwS5Vzzx5gbHLf9LMa3BGB68iEAtYy

THE DESIGN THINKING:
https://www.youtube.com/playlist?listPLUnJwS5Vzzx54EdcclBIFoGA1e54kiMnC

DESIGNER STORIES:
https://www.youtube.com/playlist?listPLUnJwS5Vzzx5Kux_vE-P02o-1oQi-IAeJ

0.00-Intro
04:12-Kaise fashion business starts Kare?
04:31-What are the key elements when starting a label?
05:52-1-Manufacturing cost
06:00-2 – Fabric cost
06:30-3Fixed and variable cost
06:44 -4 Marketing cost
10:48-YOLO
11:29 – Marketing cost
12:35 p.m. 1. Legal costs
2. Manufacturing cost
3. Marketing cost
12:43 4. The fabric/raw material
6:13 p.m. Fixed cost and variable cost
6:15 p.m. Fixed cost
6:54 p.m. 1. Fixed cost
7:02 p.m. Insurance
7:37 p.m. 2. Sunk cost
8:31 p.m. 3. Variable cost
22:36-1. Ask your family and friends
10:45 p.m.-2. Crowdfunding
22:46-3. Venture capitalist
22:48-4. Capital investment
30:23-Arm Length Suppliers
42:24-1. Cost of raw materials
42:27-2. Marketing costs
49:16 – Consumer tastes and preferences
50:22-Inventory management
53h30 – What are the advantages and disadvantages of self-financing
Against loans against fundraising from individuals?
59:27-1. Business plan
01:00:36-2. Target customers
01:00:43-3. Implement a business model
01:01:25-4. Licenses
01:01:33-5. Contact list
01:01:44-6. Organize an exhibition
01:04:06-Learn, unlearn and relearn

Come find me at: https://www.gauravmandal.com/
Send me an email to: [email protected]

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