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00:00 Introduction to a day in a life in business development
00:34 Prospecting
02:45 Business development meetings
10:40 a.m. Responsibility of the business development representative
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Prospecting
The first part of business development is business prospecting. Sales prospecting is about finding ideal customers who are a perfect fit for your product and service. The first step in prospecting is building a list. Initially, the majority of time spent working for a business development representative will be spent on b2b sales prospecting. It's the same whether you're a sales development representative, a business development manager, or a business development manager. Some sales prospecting methods include cold emailing, LinkedIn, and cold calling.
Business development meetings
As you begin to build your business pipeline, the next step is to hold your business development meetings. In these meetings, you focus on learning more about the prospect, understanding their goals, challenges, and whether they are a good fit to purchase your product or service. This role is very similar to that of an account manager where your job primarily involves participating in sales and business development meetings. Depending on your business development strategy, you may be targeting small and medium-sized businesses and generating a large number of meetings each month. However, if you're targeting businesses, you may have fewer meetings per month, but each client is worth much more than the average SMB. Some business development examples we cover are Square, Shake Shack, and Fuzz.
Responsibility of the Business Development Representative
To succeed in the business development role, your role is to generate meetings and take sales meetings to understand your customer. From there, you'll need presentation and pitching skills to show why your product and service are better than your competitors. You should also have strong communication, interpersonal and networking skills.
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Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became a top performer in North America in just one year.
After gaining experience in the corporate and startup world, Patrick began sharing his knowledge with modern sales students around the world.
Since then, Patrick has trained more than 70,000 students in 150 countries on topics such as how to start a career in sales, business development, lead generation, cold emailing, LinkedIn, cold calling and commercial skills.
Patrick's vision is to inspire others to pursue their dreams and provide the knowledge and tools needed to make those dreams a reality.
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