Branded deliverables offered by agencies

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Clarifying deliverables offered by agencies

Most freelancers offer a basic service

Successful agencies break down their deliverables.

Here are three main categories you can offer.

#1. Brand Strategy
– Substance of the brand
– Audience characters
– Competitive analysis
– Positioning strategy
– Brand personality
– Messaging framework
– Narrative framework
– Brand Management Guide

#2. Presence of the brand,
-Logo
– Typography
– Graphics
-Illustrations
– Picture Style
– Website
– Digital guarantee
– Physical guarantee
– Style

#3. Marketing plan and execution
– Channel analysis
– Marketing plan
– Advertising creation
– Ad copy
– Blog content
-SEO
– Campaign management
– Analysis
– Reports

Don't underestimate your work, detail your tasks, highlight their value and charge what you're worth.

#shorts #branddeliverables #brandagencies

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