Brand voice and brand personality

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Brand voice and personality are often used interchangeably.

Although the difference is subtle, it is important.

Brand personality defines the characteristics and character traits of the brand in its visual and verbal communication.

Brand tone, on the other hand, represents the subtle nuances of the mood of the communication.

For example
Personality Attributes: Vibrant / Active

Brand Voice Attributes: Excited/Fiery

Brand voice provides brand managers and copywriters with greater direction when crafting brand messages.

Full video here:
7 Best Examples of Brand Voice (Unique Brand Tones)
https://youtu.be/p5wh0b9kI8Y

#shorts #brandvoice #brandpersonality #toneofvoice #brandmessaging #brandstrategy

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