Why brand purpose is useless as marketing.

Brand purpose existed before marketers ruined it,

Business owners would examine the reason they exist beyond money.

They would connect to this reason and use it as a guide to make internal decisions with clarity and conviction to act as a driving force for their business.

So don't use purpose as marketing

Created as an internal compass to guide decisions.

You want more branding, follow it.

#shorts #brandPurpose #brandstrategyPurpose #brandstrategy #brandingPurpose #startwithwhy

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