In the multi-million dollar global sports industry, a passion for sports, a business acumen and a heart for the game can combine into a lucrative career that will be as rewarding as it is challenging.

You can turn your passion for sport into a career by studying sports management – the business arm of sport and leisure.

The ICMS Bachelor of Business (Sports Management) takes you wherever there is sport, which is to say just about everywhere. From athlete and facility management to marketing and finance, a Bachelor of Commerce (Sports Management) will prepare you for a leadership role in this ever-changing and extremely exciting business environment.

Subjects focus on core business skills with the addition of specialist sports management subjects. Business topics include sales and marketing; agile leadership, collaboration and people management; strategic planning and innovative problem solving; and financial literacy. In your specialist subjects, you will be exposed to the global sports industry and gain insight into the areas of sports management essential to a successful career in this most exciting industry.

Sports management and business subjects are complemented by elective subjects from a range of business areas. Your choices include electives in marketing, international tourism, entrepreneurship, hospitality management and event management. This allows you to enhance your degree with subjects that reflect your interests and ambitions.

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