| Channel | Publish Date | Thumbnail & View Count | Download Video |
|---|---|---|---|
 | Publish Date not found |  0 Views |
1 – The tourist guide is a cultural mediator
Cultural tourism emphasizes the appreciation of the historical, cultural and artistic heritage of a given region/destination, but also the interaction between the visitor and the destination communities.
The tourist guide thus becomes the cultural mediator in this important interaction and his job is increasingly demanding.
2 – The tourist guide must go beyond the information contained in the itineraries
Access to information is now global and easy.
Those planning a trip usually do some research in advance and gather various information about their destination.
But is this information credible and organized? In most cases, it is a large amount of information from various sources but without verification.
The tourist guide must go further in communicating about the Heritage visited, by applying methods of interpreting Heritage, by adapting communication to its audience.
3 – The tour guide must explain the reasons for artistic styles and movements
Tourist information on monuments usually indicates the style, period, type of construction.
But why is this architectural style designated?
How to identify it?
What were the bases of its creation?
In what historical context did it appear?
4 – The tour guide must answer visitors’ questions
Cultural tourists are increasingly demanding and informed.
Being in front of a monument or another work of art is not enough to inform. It is necessary to analyze.
A work of art, whether painting, sculpture or architecture, conveys a message that goes beyond what we see at first glance.
The tour guide must not only answer but also explain through the analysis of several aspects related to the work.
What is its formal composition?
What is its artistic and symbolic interpretation?
What theme(s) are represented?
Which characters are depicted and how to identify them from their symbols and attributes.
5 – The tour guide must surprise
No matter how interesting the monuments or works of art are, the role of the tour guide is also to surprise and amuse.
Curiosities, unusual facts, little-known aspects of monuments and works of art constitute an excellent communication process.
The cultural tourist is thirsty for "new things" and will remember his visit based on knowledge, experiences, but above all, on something unusual.
Give your audience reasons to smile and feel like they've learned "something no one else knows."
#citaliarestauro #shorts #tourism #culturaltourism #touristguide #touristguides #touristguide
Please feel free to connect and share this video with your friends and family if you find it useful.
