Lily, a Chinese women's clothing brand, has launched a creative pop-up store at Shanghai's Nanjing West Bus Station. Two interactive screens have been installed to allow passengers to try on different clothes.
Passengers could take a selfie, insert their height and weight, and then the AR technology would allow them to achieve the best clothing effect. They were finally provided with a QR code to download their new image to the mobile phone. The campaign brought a fully immersive experience and gave its target audience a perfect opportunity to quickly find the clothes that suit them best at Lily.

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