Dr. Gary Armstrong, co-author of Pearson's "Principles of Marketing" and "Marketing: An Introduction", says AI is here to stay. He believes educators should incorporate it into their teaching, equipping students with practical experience to prepare them for their careers.

#AIForStudents #TeachingTech #AIEeducation

Dr Armstrong has more thoughts on AI in marketing: https://plc.pearson.com/en-GB/news-and-insights/blogs/navigating-future-authors-gary-armstrong-and- sridhar-balasubramanians.

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