The #1 question for athletes is how can I market myself and get sponsorships? Athlete marketing involves developing a strong brand identity and leveraging the popularity and attention of the sport to promote their products. This is not an easy feat. While the digital age has brought modern convenience and instant access to a global network of fans, it has also posed significant challenges.

Outdated contracts prevent innovation, game attendance is down, and many athletes are scratching their heads, unsure of how to communicate with Millennials. From understanding key sports marketing trends to developing effective strategies and services, here's how athletes can leverage their personal brand to capture market attention, generate tangible products and services, and secure sponsorships.

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[0:00] – Introduction
[0:32] – Skip intro
[2:00] – What is sports marketing?
[2:58] – The biggest challenges
[4:21] – Trends
[4:46] – Lifestyle approach
[5:06] – Content Ideas
[6:23] – Exit

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