A comprehensive plan – including goals, initiatives and budgets – is reassuring. But starting with a plan is a terrible way to strategize. Roger Martin, former dean of the Rotman School of Management at the University of Toronto and one of the world's leading thinkers on strategy, says developing strategy means stepping outside an organization's comfort zone and escaping the pitfalls currents of strategic planning.

00:00 Most strategic planning has nothing to do with strategy.
01:00 So, what is a strategy?
02:08 Why do leaders so often focus on planning?
04:05 Let's look at a real-world example of a strategy that beats planning.
06:33 How to avoid the “planning trap”?

To learn more from Roger Martin on this topic, read /"A New Way of Thinking: Your Guide to Superior Management Effectiveness/": https://www.amazon.com/New-Way-Think-Management-Effectiveness -ebook/dp/B09KHKWB7B

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