Learn 7 examples of brand guidelines and style guides including Spotify, Audi, Mailchimp and more in this tutorial.

Full article here:
https://brandmasteracademy.com/brand-guidelines/

0:00 7 Amazing Examples of Brand Guidelines (Strategy and Style Guides)
0:54 Brand Guidelines vs. Brand Style Guide
1:11 What is a brand style guide?
1:54 What are brand guidelines?
15:15 What should brand guidelines include?
4:16 Why do you need brand guidelines?
5:46 7 examples of stunning brand guidelines
6:12 Spotify Brand Guidelines
7:37 Slack Brand Guidelines
9:07 Starbucks Brand Guidelines
10:29 a.m. Mailchimp Brand Guidelines
12:03 Zendesk Brand Guidelines
13:14 Youtube Brand Guidelines
14:34 Audi brand guidelines
15:51 Tips for creating brand guidelines
16:29 Tip #1: Pay attention to details
17:13 Tip #2: Mark Brand Guidelines
17:54 Tip #3: Make the guidelines accessible
18:53 Tip #4: Include useful features

First, you'll learn the difference between brand guidelines and brand style guides and how each drives brand strategy and/or visual identity, including logo usage, color, brand personality, tone of voice and much more.

Next, we'll explore what a brand guidelines template should include and the questions it should answer to provide clarity and direction.

Next, in this brand guidelines overview, we'll explore some of the best brand guidelines and brand style guide designs from top brands including Spotify, Zendesk, Audi, Mailchimp, Slack, and Youtube.

Finally, you'll learn some of the best tips on how to create brand guidelines and brand style guides for your own or your client's brand.

#brandguidelines #brandstrategy #brandstyleguide

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