Whether you realize it or not, you have a personal brand, says social entrepreneur Marcos Salazar – and you have the power to shape it. Here's how to create a brand that reflects who you are, who you want to be, and how you want to impact the world.

Visit http://TED.com for our complete library of TED talks, transcripts, translations, personalized talk recommendations and more.

The TED Talks channel features the best talks and performances from the TED Conference, where the world's greatest thinkers and doers give the talk of their lives in 18 minutes (or less). Find conferences on technology, entertainment, and design, as well as science, business, global issues, the arts, and more. You are welcome to link to or embed these videos, forward them to others, and share these ideas with people you know.

Become a TED member: http://ted.com/membership
Follow TED on Twitter: http://twitter.com/TEDTalks
Like TED on Facebook: http://facebook.com/TED
Subscribe to our channel: http://youtube.com/TED

TED videos may be used for non-commercial purposes under a Creative Commons, Attribution – Non-Commercial – No Derivative (or CC BY – NC – ND 4.0 International) license and in accordance with our TED Talks usage policy https:/ /www. ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy. For more information about using TED for commercial purposes (e.g., employee training, in a film or online course), please submit a media request at https://media-requests.ted.com

#TheWayWeWork

Please take the opportunity to connect and share this video with your friends and family if you find it useful.