In March, we had the pleasure of interviewing marketing and social media expert Gillian Young! She gave us amazing tips for optimizing Instagram as a photographer. Here are the top 5!

1. Optimize your bio and profile: Make sure your Instagram bio clearly communicates where you are located and what type of photography you specialize in. Use SEO keywords in your bio and profile name to help potential customers find you.
2. Post Consistently: Posting regularly helps you stay visible and engaged with your audience. Consistent posting ensures that the Instagram algorithm works in your favor, showing your content to more followers and potential customers.
3. Engage with local businesses: Follow and interact with your local chamber of commerce and other local businesses. Engaging with these accounts can help you reach potential customers in your area and build a local network of support.
4. Use shareable and informative content: Create content that is both shareable and informative. Posts that offer valuable information, such as what to wear for a photoshoot or venue suggestions, tend to attract more engagement, helping you grow your audience.
5. Use Instagram Stories and Collaborations: Keep your Instagram Stories updated to show that your account is active. Use the collaboration feature to expand your reach by partnering with other businesses or accounts. This will help expose your work to a wider audience and attract more followers.

These tips will help you establish a strong Instagram presence and attract clients when you start your photography business! Let us know in the comments if you have any questions and we'll answer them!

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