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FREE COURSE ON HOW TO START A FOOD BUSINESS
[Playlist] Foodiepreneur's Finest Program – https://swiy.co/start-FPF-program
FREE COURSE ON HOW TO START A RESTAURANT BUSINESS
[Playlist] Profitable Restaurant Owners Academy – https://swiy.co/Start-PRO-Academy
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ABOUT THIS VIDEO
When it comes to restaurant branding – or even branding in general – most people instantly see the logo alone. Or the visual elements of a company's brand. But that’s not just what branding is about.
Today we're going to talk about what restaurant branding is, why it's important, the 4 steps to a killer restaurant brand, and what assets you need to make your restaurant succeeds. The main takeaway message I want to convey in this video is that BRANDING is much more than just a logo. This is the overall FEELING your business provides.
Visual Brand Resources
Logo Website:
Tailorbrands http://bit.ly/tailorbrandsaf 30% off if you order with code WILSONKLEE
Website:
Wix: https://www.wix.com/
Squarespace: https://www.squarespace.com/
Menu inspiration:
https://www.touchbistro.com/blog/51-examples-of-excellent-restaurant-menu-design/
If you are planning to open a restaurant, start a catering business or food business, restaurateur, food entrepreneur, keep looking.
4 Steps to Promote Your Restaurant and Small Business Success
#wilsonklee #restaurantbranding #restaurantmanagement
Chapters:
0:00 intro
0:55 What is branding?
3:54 1.Define your restaurant values
7:00 a.m. 2.Create a restaurant story
8:10 a.m. 3.Identify your restaurant’s customers
11:08 4.Communicate with design
13:08 Essential restaurant brand assets
13:12 1.A logo
14:33 Custom AI Logo Maker
8:13 p.m. 2.A restaurant website
11:00 p.m. 3. Your restaurant’s menu
24h55 4. Interior decoration of your restaurant
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RESOURCES
Community and tools
[EQUIPMENT] Tools and software I recommend using –
https://learnnow.wilsonklee.com/toolsYT
[MARKETING] Learn marketing tricks used by McDonalds and Starbucks – https://gumroad.com/a/691410035?utm_contentwilsonklee
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ABOUT WILSON:
I'm Wilson, your new catering business partner. I'm here to help you turn your food and drink concept into reality with expert tips and tricks for success.
My videos are based on years spent in the industry building multi-million dollar businesses, including my own international dessert chain (https://720sweets.com/) with locations around the world. Since acquiring my franchise (2020), my mission has been to share this knowledge with people like you who have great ideas, but just can't bring them to fruition. If I did everything without experience, so can you. I personally know the struggles and mistakes most entrepreneurs make and I want to show you exactly how to avoid them.
I've helped hundreds of restaurateurs and entrepreneurs build explosive food and beverage businesses. You don't have to take my word for it. I have been named a Top 30 Under 30 Entrepreneur, a Young Entrepreneur of the Year, a Top 10 Emerging Entrepreneur, and recently a member of the Forbes Business Council.
Find more great resources, check out https://www.wilsonklee.com/
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CONNECT WITH WILSON:
Instagram: https://www.instagram.com/wilsonklee/
Facebook: https://www.facebook.com/WilsonKingLee/
Collaborations/Sponsorship: [email protected]
Send items to: 18th Floor 450 SW Marine Drive, Vancouver BC V5X0C3 Canada
Please take the opportunity to connect and share this video with your friends and family if you find it useful.