Music marketer Jesse Cannon takes a deep dive into the world of music marketing, exploring how different artists leverage platforms like TikTok and Spotify to achieve viral success. We analyze the effectiveness of various promotional strategies, discuss the impact of short-form videos and user engagement, and debunk some common myths about music downloads and competition on Spotify. Learn why TikTok is crucial for musicians, the importance of taglines, and tips for maximizing your promotional efforts. Join us to discover the latest trends and data-driven insights that are reshaping the music industry.

00:00 Introduction to music marketing trends
00:55 Debunking myths about the Spotify playlist
01:37 Spotify listener statistics
02:18 The role of TikTok in music promotion
03:20 Effective TikTok Strategies for Musicians
03:39 Realities of Spotify downloading
04:55 Maximizing the TikTok algorithm
09:03 YouTube versus TikTok for music promotion
09:37 Understanding Spotify Discovery Mode
10:15 a.m. Cross-promotion strategies on Spotify

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Book a call with Jesse: http://www.jessecannon.com/consulting
Subscribe to my other YouTube channel https://www.youtube.com/channel/UC2Jtm3FFIxqsoYyZeKUlFyA
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Music Promotion Reddit: https://www.reddit.com/r/MusicPromoTips/

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