In this video, you'll get a brief overview of how a brand is more than just a logo! This is an extremely important part of building a successful restaurant business in today's market. Discover the 12 essential brand assets to put your business on the map.

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ADDITIONAL RESOURCES FOR RESTAURANT CONSTRUCTION

[Playlist] Profitable Restaurant Owners Academy – https://swiy.co/Start-PRO-Academy

[Next video] How to find good designers for your catering business – 3.4.2
– https://youtu.be/APkJL9Olncw

[Course Resource] https://swiy.co/PRO-lessonresources

[Playlist] Foodiepreneur's Finest Program – https://swiy.co/start-FPF-program

[Tip] https://learnnow.wilsonklee.com/clarityYT

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ABOUT THE COURSE

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NOTE: This was a paid course that was released in 2020, but is now free as I have left the food industry. This is my gift to you food entrepreneurs.

Please understand that there may be outdated information or visuals due to this.

However, many fundamental business theories and principles remain essential to a profitable and sustainable business.

Please hit the LIKE button and subscribe [https://swiy.io/WKLYT] to keep this FREE course material up and running!

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This is Lesson 4.1 of Module 3 of Wilson K Lee's Profitable Restaurant Owner's Academy.

In this course you will learn how to start a profitable restaurant without any experience. I'll walk through the steps from defining your restaurant concept, to locating your restaurant, to building your team and marketing it.

This is one of the most comprehensive catering courses available and includes many examples from my personal experience building an ice cream franchise.

This course contains theories and examples relevant to many types of food businesses.

The course consists of 8 modules and 13 hours of content across 55 videos.

Module 0 covers the next 4 months and the timeline.
Module 1 is about Alignment: The Foundations of You.
Module 2 is about alignment: your restaurant concept.
Module 3 is about alignment: the foundations of your business
Module 4 is about Alignment: The Foundations of Your Business Finances
Module 5 is about The Connection: Your All-Star Team
Module 6 is on The Connection: your 1000 loyal fans
Module 7 is about Connection: Your Financial Freedom
Module 8 is about bonus material

#wilsonklee #restaurantbusiness #restaurantmanagement

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ABOUT WILSON:
I'm Wilson, your new catering business partner. I'm here to help you turn your food and drink concept into reality with expert tips and tricks for success.

I have nothing to sell you since I left the agri-food sector from 2022.

My videos are based on years spent in the industry building multi-million dollar businesses, including my own international dessert chain (https://720sweets.com/) with locations around the world. Since acquiring my franchise (2020), my mission has been to share this knowledge with people like you who have great ideas, but just can't bring them to fruition.

If I did everything without experience, so can you. I personally know the struggles and mistakes most entrepreneurs make and I want to show you exactly how to avoid them.

All I ask is if you find the content useful, please hit the LIKE button and consider subscribing. Share with a friend who can benefit so we can continue to spread more positivity into the world.

I've helped hundreds of restaurateurs and entrepreneurs build explosive food and beverage businesses. You don't have to take my word for it. I have been named a Top 30 Under 30 Entrepreneur, a Young Entrepreneur of the Year, a Top 10 Emerging Entrepreneur, and recently a member of the Forbes Business Council.

Find more great resources, check out https://www.wilsonklee.com/

Please take the opportunity to connect and share this video with your friends and family if you find it useful.